A hand-picked selection of news and articles worth reading this month.
Let us know the topics you’re interested in here
What’s happening out there
The game-changing rocket launch
SpaceX launched the Falcon Heavy rocket into space, carrying with it a Tesla Roadster. Some highlights:
- The Falcon Heavy is now the world’s most powerful rocket
- The launch’s live stream made it YouTube’s second biggest live stream event
Amid all the buzz, this marks Elon Musk’s latest attempt to disrupt an industry. Besides literally shooting for the stars, Elon’s other companies such as Tesla are going after eight industries.
The hype about Hype Cycles
We’re not good at predicting the future. Lessons from analysing Gartner’s hype cycles: some tech never made it to main stream, some flew under the radar… but it’s still an exciting journey in the tech world.
Long read: Emerging China
From imitation to innovation, China has become a tech superpower, slowly changing from “Made in China” to “Designed in China.” Even Western companies are copying China more. What an entrepreneurial spirit!
AR Emoji vs. Animoji
Samsung’s upcoming Galaxy S9 features AR emojis — using Augmented Reality and a still pic of you to create a cartoon version of yourself.
The earlier iPhone X’s Animojis meanwhile use the phone’s depth-sensing camera to inject yourself into popular emojis. Which one do you prefer?
Handy business tips
User testing recruitment
What’s the right way to recruit user test participants today? Not based on gender. Use psychographic & behavioural segmentation.
Design is not just about graphics
Thus Design Management falls into various disciplines, e.g. product, service, engineering. The bottom line is design management helps you innovate.
Weird & wonderful
🚿 Marriott Hotels is turning the shower door into a digital notepad… because most good ideas come out during a hot shower?
📺 The most exclusive ad in the world with an audience of one — This is Skittles’ ad in the Super Bowl season.
We got our hands on the new Apple HomePod the day it got released. As usual, the crew gathered around for an “epic” unboxing event.