A hand-picked selection of news and articles worth reading this month.
Let us know the topics you’re interested in here
What’s happening out there
Data sharing between the tech giants
Amid the recent data and privacy scandals, Google, Facebook, Microsoft, and Twitter announced a joint initiative called the Data Transfer Project, allowing users to move data between platforms:
- Although still under development, this is good news for consumers
- “Portability and interoperability are central to cloud innovation and competition” - said Microsoft, who just bought the largest open-source dev platform Github
- Closer to home, the recent My Health Record fall-out highlights the need to not only protect people’s data but also communicating clearly about it
By the way, have you subscribed to our security alerts email?
Technical debt in marketing
Similar to tech debt in IT, technical debt in marketing is a growing concern for many organisations. “You need to deploy technology nimbly and decouple from the mother ship of legacy systems.”
Long read: One way to thrive in the Amazon era
As the giant extends its reach, one retailer is fighting back by providing “personal chief technology officers”, and it’s working. Best Buy should have been dead, but they’ve tweaked their proposition to focus on sending staff into people’s homes.
This allows them to tick a customer’s job-to-be-done which Amazon’s not providing: advice and help in installing & using electronics.
Handy business tips
Positive vs. negative feedback: when & how
Which motivates your people more? Read these tips on how to give useful feedback and things to watch out for.
What you can expect from a UX design process
Good reference for the most common User Experience deliverables across the following activities: user & market research, design, testing.
Weird & wonderful
🍕Domino’s Pizza fixes potholes to ensure no good pizzas are ruined by bad roads: Clever marketing for good cause.
📱 Prone to dropping your phone? This mobile “airbag” can sense when your digital friend is free-fallling and save it.
“Generally speaking, the larger the computer, the greater its processing power” - Always entertaining to read old textbooks on technology. Goes to show how fast things have changed over the last two decades 📠📞💻📱