As OroCommerce’s solution partner, Enabled brings its consulting and software design experience to help clients wishing to deploy B2B ecommerce functionality.

Not taking partnerships lightly, Enabled believes Oro has the credentials and unique proposition for the Business-to-business (B2B) ecommerce market.

oroecommerce partner australia

The B2B ecommerce landscape

While the process of Business-to-customer (B2C) commerce is pretty simple and straightforward, B2B commerce can become very complicated.

Within a single customer, there are more parties involved and unique workflows, e.g. purchase orders, approvals, competitive bids etc. That’s not to mention procurement processes may vary vastly between different sized companies in different industries and regions.

There is a gap in the market. Most ecommerce systems have been built for the B2C market, then modified to try accommodate B2B as well, e.g. Magento, SAP Hybris.

Yet, with the B2B eCommerce market expected to hit $6.7 trillion by 2020, dwarfing that of B2C, businesses need to make the right investment to stay relevant.

b2b ecommerce market size Based on diagram from Customer Think

Enabled’s view is that customising a general B2C to fit complex business processes such as B2B ecommerce, is costly and problematic over the long run. Hence, a ready out-of-the-box solution that can get businesses up and running fast is key.

What are the differences between B2C and B2B ecommerce?
B2C and B2B ecommerce differ in terms of the purchaser, the length of the purchasing process, how buyers can purchase, and the features required for a smooth customer experience. Specifically:
- The average B2B sales cycle is longer but larger
- B2B ecommerce caters to multiple purchasers
- B2B sellers need specific features when selling online, e.g. custom workflow
- All B2B businesses have unique needs, e.g. self-service or not
Source: OroCommerce

OroCommerce - the solution for B2B ecommerce

Global market research firm Frost & Sullivan awarded the New Product Innovation award to OroCommerce, recognizing it as the only open-source ecommerce platform built from the ground up for B2B businesses.

OroCommerce is an excellent platform for building B2B ecommerce solutions. Its out-of-the-box features are an excellent starting point, and the API is ideal for extending and integrating with popular systems such as PayPal, Mailchimp, Zendesk etc. Moreover, businesses also get the built-in full-featured CRM system with OroCommerce.

orocommerce marketplace b2b Some of OroCommerce’s most popular integrations

(We’ve previously discussed the role of APIs in the new software paradigm.)

Interestingly, Oro’s founders previously founded Magento and with deep experience in the space, they wanted to take on “subpar” Magento in B2B ecommerce.

Although being a new kid on the block, OroCommerce is getting noticed in the industry and is starting to be requested by Enabled’s customers.

Enabled’s expertise in ecommerce

Enabled is one of under 40 solution partners of OroCommerce globally, and one of three in Australia.

Our previous notable ecommerce projects include:

  • Developing an online store for the world’s first fully automated beer brewing machine.

brewart ecommerce store See the full case study of BrewArt

  • Developing a sophisticated series of apps and integrations for Schneider Electric. This includes the award-winning iCat app for electricians, and seamless integration of this with the ecommerce systems of electrical wholesalers across Australia.

b2b ecommerce integration icat app See the case study of b2b ecommerce integration for iCat

What next?

With a scalable, configurable, and interoperable software solution such as OroCommerce, and Enabled’s deep experience in technical consulting and implementation, businesses can tap the growing B2B ecommerce market.

Get in touch with us to find out more about how we can help you launch a B2B ecommerce store.